Recent Publications

Taiwan Economic Research Monthly Reset, Recharge, Rebrand: Advancing SME Development via Brand-Centered Innovation ‧ According to the "White Paper on Small and Medium Enterprises in Taiwan, 2024," Taiwan's small and medium-sized enterprises (SMEs) have exceeded 1.674 million in number, underscoring their crucial role as the foundation of Taiwan's economy. However, facing highly uncertain global political and economic dynamics, evolving market competition, and rapidly changing customer demands, SMEs must strengthen their competitive advantages while confronting limited resources, talent, and skills. Taiwan's SMEs can initiate strategic integration by establishing brand value as their core objective, linking digital transformation and ESG initiatives to accelerate new growth momentum. This month's featured articles encompass four sections: Enterprise, Industry, Value, and Policy. It examines how Taiwan's SMEs can achieve diversified transformation through brand-centric approaches. The enterprise section analyzes SMEs' brand, digital, and ESG transformation strategies, providing frameworks for brand development and digital empowerment. The industry section studies international experiences from Japan, Switzerland, and New Zealand, alongside Taiwan's bicycle, machine tool, and medical device industries. The value section introduces brand strength diagnostic tools, while the policy section shares government resources and transformation case studies for SME reference.